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Blog : What are the various principles behind designing your logo: A guide towards your business identity

What are the various principles behind designing your logo: A guide towards your business identity

What are the various principles behind designing your logo: A guide towards your business identity

31-10-2020,    EvermolPro
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Have you ever seen a cake without an icing? A brand without a logo is something like this, it will lose its identity as well as presence in the crowd of competitors. A logo plays a powerful role in creating an impact on how your customers will going to perceive the brand. Your logo must be exceptionally outstanding and let you to lead in the ladder of success. Before you design your logo there are certain things which you should keep in mind that a logo is the representative of your business commercial plans and it develop trust among our customers to know the value for a company and the product you are dealing with.

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The principles of an effective logo design:

Before creating a logo you should learn various principles on how to represent identity of your business in the most effective way:

  • Simple to understand: A logo must be simple and allows the visitors to recognize you by simply viewing the logo of your brand. A good logo must be unique and easy to understand.

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  • It should be memorable: An effective logo design must be memorable and put an everlasting effect on the mind of the customers. The simplistic design makes it stand ahead among it’s competitors.

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  • Timeliness: An effective logo must be carried down for many long years i.e it will stand the test of time.

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  • It must be versatile: An effective logo can work across various medium hence the designing must be done in vector format, to ensure that it can be scaled in any size. Try to use only one color while designing the logo.

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  • A logo must be appropriate: Positioning the logo in the most appropriate position for its intended purpose is the one of the most vital principle that has to be taken in mind while designing the logo.

 

As you get to know the principles behind creating a good logo you can easily distinguish between a good and bad logo, by knowing the success stories of how other brands are creating it’s value in the market makes you know to build your own empire in the virtual platform.

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How to establish your own logo design process?

 

As we already discuss the meaning and various principles of creating a logo now the time has come to finally begin the design process. Each designer are having their own experience while creating a logo but here we are sharing our own experience regarding the process of logo designing:

 

  • The Brief
  • Research
  • Visual Research
  • Designing & Conceptualizing
  • Reflection
  • Positioning
  • Presentations
  • Final Representation

 

Learn various software’s for designing the logo:

 

The next step after establishing your own designing process is to select the right tool and software in designing the logo. A software play the most crucial role while creating a logo hence you should be careful in selecting the right software and tools for designing your logo. After you sorted down your design it is the good time to convert your brainstorming ideas into realism.  After you got down your initial ideas and sketching now you should jump onto your computer and start digitising your logo.

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Let’s talk about what are the various steps which is being required for designing a logo:

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  • Understand the need of logo: Your logo creates a huge impact on your business and it is the first impression that is essential to make up your business as well. Your logo is an essential part of your business, all your branding material need to have a logo on them. It will going to act like a magnet and enable your customers to come to your website as well as the service or products you are offering to them. A great, professional logo design is the way to communicate your business ideas, objectives and goals among your audience. If will help you to stand ahead among your competitors.

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  • It helps toy to define your brand identity: A good logo will help you to define your business identity i.e. how your business is going to deliver it’s products or services to the prospective customers as well as other activities that is being performed by an organization. You have to be clear in your ideas as well as your brand’s core personality. Once you have a clear ideas regarding what makes your brand unique among others and how your are going to deal with it will be much easier for you to design your logo.

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  • Finding out the core ideas for your design: The toughest part which comes while designing your logo is to find out the relevant ideas and inspiration through which you will be going to design your logo. A proper brainstorming is required just to find out the right and creative design for your business logo. You should always think like an individual and their perception regarding how they will going to take the brand apart from this targeting the demography is also important for you while creating the logo. You can also create a personalized mood board for yourself where you can pin your visual ideas by creating an actual board in which you can cut and pin down the printed images on it. The collection of images will help you to create your design in a virtual mode.

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  • Monitoring various activities of competitors: The best place where you can able to get the ideas is form your competitors. While keeping a close watch on how other businesses are different from you gives you chance to think and motivate you to design the best logo for your brand. Be confident while designing a good business logo which keeps you ahead from your competitors.

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Evermolpro is the best website designing company in Noida and they are working on the latest trends and techniques to bring revolution in the area of digital marketing and web designing. The professionals and designers are quite active in bringing the best solutions for their clients on how to build their brand greatest among their competitors.