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Blog : How to increase the conversion rate of your website?

How to increase the conversion rate of your website?

How to increase the conversion rate of your website?

21-10-2020,    EvermolPro
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Increasing the conversion rate of the website is crucial for generating high sales volume. Conversion is the percentage of visitors who are visiting the website and complete the desired goal i.e. conversion, out of the total number of visitors whom you think will going to visit the website. A high conversion rate indicates how a website will going to touch the sky by generating more revenues. It means that what your customers need from you will easily get it after visiting your website. Conversion is the key element of a paid marketing strategy. When the conversion rate is low then the business will lose out on expected leads and prospective customers. Conversion rates actually measure how the marketing efforts as well as ROI are actually converting your leads into sales. The website needs a strong motive and goal to increase the sales as well as generating ways to attract new leads and converting them into the final customers

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 In this blog we are going to share the different ways that can be used in increasing the conversion rates for the website:

  • Conduct A/B Testing: To know whether the decision you have taken will effectively increase the conversion rate or not this testing is required. Experimentation is the best way to know how to reduce the risk while doing certain innovation and exploring new opportunities. A/B Testing is the process which is having the ability to increase the conversion rate of the website. Your goal is to have at least one or preferably several options of A/B tests running at given time on the website. There are no certain things to make it perfect when it’s come to marketing, designing website or various other related activities. The only way you will get to know is to continually test the various factors again and again.

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  1. Decide what to test: Marketers are usually get confused when it’s come to decide which factors are relevant and which has to be ignored while conducting the test. The only thing you can do is to make use of available data on the most important projects that needs the most attention and are focus oriented. Depending on the structure and stage of your company you must be having an inevitable source of information. You should be focussed on certain perspectives or elements in webpages which possess the highest effects than other elements. If you are new to the online marketing then you must start giving your attention towards these things:

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  • The Headline: This is most important element which helps an organization to make their visitors get attracted towards their business. Hence put your focus on creating a great headline for your web pages. You should create a strong, convincing and highly attractive headline for promoting the main offer of your business.
  • Page Design/ Navigation plays a crucial role on making the visitors gets directed towards those pages from where they will get the related information for which they have landed into your website.
  • The offer: What are the customers getting when they are investing their money on your products or services.
  • Using different media for promotion: test by implicating videos to communicate your business strategy.

 

 

  1. How to carry the process of testing: There are various tools which are available to analyse the conversion rate optimization process. Many organization spends huge amount of money on testing softwares before understand how to implements the process of conversion optimization rate.

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  • Create a clear value proposition: The primary reason for the prospect for purchasing the product from you is your value i.e. how well you are carrying out your business defines your reputation in the market. Hence, value proposition is the most important factor in increasing the conversion rates and enable the business to earn great profits.

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  • Setting up Sales Funnel: Sometimes a too hurry in making sales of the products will ruin the conversion rates. The more expensive and more complicated the product is the more time an individual will take to decide whether to make investment on it.

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  • Remove Jargons: It is quite important for an organization to send a clear message regarding the products or services they are offering, one should always avoid using complex business terms while communication with the visitors online. Don’t write for company write for people. Clarity is something which is required in the tome while making conversation along with the audience.

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Evermolpro is the best website designing company in Noida and we are always focussed in generating sales of our clients by supporting them in carrying out their business online. Our team consists of professional who are dedicated enough in helping the clients by making them aware of the trends on how to increase the conversion rate of the website.