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Blog : Mistakes that need to be avoid while creating a landing page

Mistakes that need to be avoid while creating a landing page

Mistakes that need to be avoid while creating a landing page

28-10-2020,    EvermolPro
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The landing page can also be defined as lead marketing/ promotional pages which are designed to attract the new visitors and making them convert into potential buyers for the business. The most successful landing pages will be going to persuade visitors to perform certain actions that will enable the business to gain the highest profits. We all know that the visitors will become impatient when it comes to online search.  With a short attention span and desire to attain the greatest results will become possible by making an amazing landing page. Your design must be clear and uncomplicated for the users to understand. By integrating the best features and elements will definitely help the business, avoid using multiple visual elements which will distract the mindset of the users and making them confuse about where they have landed.

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Initially your customers will going to put their attention on the headlines, sub-headlines, the lead capture form as well as the CTA buttons. You must elaborate the copy of your landing page so as to attract the attention of the visitors. Customers also want to know how the problems are going to be solved if the they are actively facing it with the products. Marketers need to create a powerful landing page which is having the capacity to convert the visitors into the probable customers of the business. A good landing page is bound to get you a lot of conversions and an unstable landing page is exactly the opposite of it as it will not going to put a negative impact which will lower the chance of getting customers but also work negatively for the reputation of the business online. In this blog we are likely to discuss some of the mistakes that every marketers need to avoid while designing a landing page.

  • Your visitors are getting confused what you are actually offering: Most of the internet users are probably seeking those websites which will going to provide information in the most desirable way i.e. the data which can be easily understood and where a great value can be acquired. If your landing page is not going to convey the information what is being looking by the visitors within 5 seconds then there is a chance that you might loose your customer. Creating a value preposition is not an easy task it means a lot for enhancing the brand image of the business on virtual platform. A little research is required for carrying out competitive analysis, target audience research as well as building persona of the brand.

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  • You visitors are not sure what they are getting from your landing page: It is quite important for you to clear out the objectives of your business as well as what are the services you are offering to your visitors. It is also important for you to let your visitors understand what to do after landing your landing page. What are the information they are suppose to get from you and what is the action you are desired that your visitors are going to take. While designing a landing page make sure to highlight all the vital elements you need to show to your audience and the attributes of the products and services you are offering it to them.

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  • Your landing page is loading too slowly: The loading time of your landing page will have a negative impact on the conversion rates. You have to monitor that whether your landing page is taking more than 5 seconds to get loaded, if it takes more than 5 seconds then an active measure is required by the designers in order to eliminate this issue. If you are not sure how to optimize the loading speed of your landing page make sure to use certain tools like Google Page Insight’s, it will help to direct the issues.

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  • The landing page should be mobile responsive: A most of the users are actively using mobile devices to browse the website hence make sure your landing page must be mobile responsive. But apart from this make sure that your landing page can be accessed well by using conventional desktops.

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  • You are not conducting an A/B testing for your landing page: There are no such specific rules which you have to abide while creating a landing page but there are certain specific aspects which need to be work beautifully in your landing page otherwise it might make you to lose your customers as well hence split test will going to help you in creating different variations of the landing page as well as tracking down the conversions which is required to monitor the overall functionality of the landing pages. Some of the elements which is required to be tested well in your landing pages are:

 

  1. Background Color
  2. Headline of the pages
  3. Type of the offer made
  4. Images and other visuals.

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  • Your landing page consists of less visuals: If your landing page is not able to convey the message which is defining the value of your brand then try to incorporate it with visuals, as visuals are going to play the most decisive role in converting the visitors into the ultimate customers. After incorporating visual content into your landing page it will going to attract more audience towards your business.

 

Evermolpro and it’s team of skilled professionals are actively participating in creating best landing pages for it’s clients, they are among the best website designing company in Noida who are actively participating in bringing the best solutions on how to create the most amazing website for their clients. They are supporting their clients in various promotional activities and help them in creating the best strategies on how to enhance the brand image of their business on virtual platform as well as among their customers and competitors.