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Blog : How to improve Website Navigation?

How to improve Website Navigation?

How to improve Website Navigation?

22-09-2020,    EvermolPro
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Website navigation has a huge impact on the business conversion rates, sales as well as bounce rate. It determines how your page structure will going to affect your business in terms of earning profits. If visitors can’t be able to make out which page they have to visit then there might be a chance to get huge bounce rates i.e. they might leave the website if they can’t able to make out. The last thing that you have to consider is the hierarchy of the website which helps your visitors to move easily and find out what they want instantly.

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Why is navigation important for the website?

Without proper navigation, your visitors can’t able to find out the blog as well as the content that you want to share along with them. Your website navigation should allow the visitors to land on any page of the website and find what they need from your site within3 clicks. In the ideal world of modern technology, every visitor would start with the homepage of the website and follow the path of covering the entire site, but it’s not same all the time, visitors may go to any section of the site at any point of time without covering the homepage of the site.

Keep in mind that your visitors should stay at your site to explore further. Give them reasons to click on the links that are being shared as well as enticing them with amazing offers or discounts.

What is the connection between Website Navigation and User Experience?

User experience is refers to how an individual is going to perceive the website after visiting every section of it. It is quite important for you to give your visitors an amazing experience after they landed on the website.

Many of the aspects of web design and development plays a great role on how to attract visitors to your website:

  • Fonts, colors, images
  • Page Load Time
  • Form Design

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Website navigation is one of the most important factors that have to be considered because if the visitors will not be able to find out the form then it doesn’t matter how well your website looks. Website navigation allows visitors to flow from one page to another without confronting any issues. If you have done your job well then visitors will definitely going to pay a visit to your website again and will be going purchase something from you. People have lots of websites every day to get the information they likely to get from it as there is no shortage of websites, hence it is quite important for you to design your website with a clean and smooth website navigation menu, breadcrumbs, and other ways to explore your website then the visitors will not bother to leave the site.

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Best Practices for website Navigation:

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Are you starting your website from a scratch? Or maybe you have decided to tweak your website navigation to get better results?

The reality is that navigation plays a major role in keeping your visitors engaged in your site. It is quite important for you to select the best navigation practice. In this blog we are going to provide certain tips regarding how to improve your website navigation:

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  • Make Hypertext obvious:  The easiest way to make the hypertext obvious is to make it differ from every element on the page, the formatting should be done with different colors, fonts, underline it or make it bold. You can even change your header navigation links into a button to get the best results.

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  • Streamlining the navigation bar: Organizing the navigation bar should be done more promptly if your navigation bar looks a little cluttered as many websites have either too many or few links in the header navigation.

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  • Keeping the sidebars separated: Your website sidebars should look different from the rest of the content on the page. Many website developers are formatting the website sidebar with different backgrounds color than the body copy. Make sure that your sidebar should be separated from other elements of the website.

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  • Put your navigation in a standard place: Putting your navigation in the right position is exactly what your visitors ask from you. Make use of all those spaces where your visitors can find what they need from your website. If you want to do certain creativity with your navigation then make it sure that the multimedia that you are using should be clickable.

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  • Make everything clear and simpler for the user:  Your navigation menu should be clear enough i.e. the design and the font of the website should be kept quite simpler for the visitors who are viewing your website. The navigation must be kept clear and recognizable.

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  • Connect the navigation with the business priorities: It is quite important for a business to funnel the visitors to those pages of your website which needs conversions and sales. Directing visitors to those pages will create a huge impact on your business bottom line. You have to create balance among those pages to build curiosity within your visitors.

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  • Make sure that your navigation is mobile-friendly: Your website navigation should be customized according to your mobile and it doesn’t create any trouble while surfing the website on any cellular/mobile device. Make sure that the links are large enough for human hands to get tapped.

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  • Removing misleading and inappropriate links from the website: It is quite important to look for those links or navigation titles which are inaccurate and misleading and create confusion among your visitors. This is one of the primary reasons for site abandonment. Visitors should always get the real information when they are going to click the navigation links which are present on your website.

 

  • Make sure that the search feature is easy to find: A website search box is the most commonly used area where visitors are going to search the answers of their queries therefore it is the most important component regarding user experience. Ideally, you should always keep your search box at the top of the sidebar or at the header of the page

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If you are managing an e-commerce store then it is quite important for you to keep your navigation quite clear and smooth as bad navigation will disrupt your revenue generation as well as sales. Unfortunately, many website owners do not understand the importance of navigation and how it plays the most significant role in making your business stand ahead from the competitors. If you don’t want your visitors to get themselves away from your business then keep a notice on how the navigation of the website is performing its role.

 

Evermolpro, among one of the best Website Designing Company in Noida who are aggressively working on new ideas and topics regarding how to develop and design the best website for their clients. They always come up with amazing creativity which leads them to be the best designers as well as developers in Noida, Ghaziabad as well as Delhi.