Building an e-commerce sales funnel to optimize the business

When you are going to answer these questions you will definitely going to know how to convince your potential customers and making them to step towards the next desired action. Building an e-commerce sale funnel will help you to map the buyer’s journey and identifies the needs at each stage of sales funnel. The goal of every business is optimize their marketing activities in each stage of the sales funnel so as to take the customers into the next level of the funnel. An e-commerce sales funnel is having four stages which are as follows:

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• Awareness
• Consideration
• Decision
• Loyalty

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There are various ways that can be used to optimize your marketing strategies and helps you to make your buyers to reach every stage of the sales funnel.

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1. Using Facebook Ads to generate traffic: Facebook is the perfect platform to increase the awareness of your brand among your targeted audience. By using Facebook Ads one can easily make the whole world around your brand, the best part of using Facebook ads are there is no limit on how a business will going to use it. Communicating the value of your brand along with the potential buyers will help them to understand your business quickly.
2. Create content which is freely available to your visitors: Customers begins their journey by keeping certain problems inside their mind hence the content which you are going to provide them will help them to know what exactly they need to satisfy their eagerness as well as helping them to buy the product they want. By providing them informative content it will help them to solve their queries regarding the business as well as the products offered.
3. Optimizing the product pages: Product pages are those pages which will help you in attracting the visitors as well as enable you to win the hearts at the consideration stage. At this page you are probably going to give the full description regarding the products you are offering to your customers. Starting with the keyword research you will able to get to know your buyers perception towards your business as well as your products.
4. Promoting the products with the curated e-mails: By sending e-mails to the prospective buyers who are at the consideration stage will help you in promoting your brand in the subtle way. By curating the mails a business can able to promote their products without making it too salesy. You can also integrate social proofs along with the mails you are sending to your audience.
5. Send Behaviour based mails: A business always consist of varied data regarding the it’s subscribers. With every page they visit, with every click and every product they add into the cart they leave a mark, with information you can personalize the experience of shopping among your visitors. You can create e-mails to target your audience according to their behaviour and help them to take the last stage of sales funnel
6. Promote the loyalty program: Even though it is the end of the buyer’s journey a well crafted thank you note will help the business to touch the greatest height. Promoting the loyalty program with the help of thank you pages will give the customers an another reason to come back and visit your website and help to increase the customer lifetime value.
7. Keep your customers engaged: By keeping your customers engaged will enable you in increasing the conversion rate, with e-mail campaigning targeting you can express your gratitude towards your customers.

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