Everyone is seen using an electronic device nowadays. The advancement of technology has benefited us with many things. Such as, there is no longer need to go and stand in a queue to pay a bill or recharge your phone. With everything done online, people nowadays prefer to shop with the same too, without visiting a physical store.
With the development of such electronic media, such as online banking, online marketing and so on, it has become very easy for the consumers to get or buy their necessary products and also for the businessmen to do the interactions via internet without much problem. E-commerce has become the most convenient way to earn online and every large and small businesses nowadays use the same

First of all, what do we mean by e-commerce..?
E-commerce basically means doing commercial interactions such as selling or providing our products or services through an electronic media, i.e. through internet.
E-commerce is the largest sector of the electronic industry, and is driven by the technological advances made by the semiconductor industry. It uses technologies such as mobile commerce, electronic funds transfer, online transaction processing, electronic data interchange (EDI), etc.

E-commerce allows consumers to overcome geographical barriers and allows them to purchase products anywhere and anytime. It also enables the consumers to browse products online and compare quality and prices among retailers.
, Moving on..!

What businesses does e-commerce employ :
1. Online shopping via websites or mobile app.
2. Providing or participating in online marketplaces.
3. Business to business (B2B) buying and selling.
4. Marketing to established customers via email.
5. Online financial exchanges for currency exchanges or trading purposes.

And so on.
The two prominent types of e-commerce are B2B( business to business) and B2C (Business to customer).
Business to business or B2B e-commerce refers to all the transactions of goods and sales made between two companies. Often, in this the buyer resells it to the consumers. It results in higher order value and more recurring purchases.
Business to consumers or B2C e-commerce refers to business relationship between producers or the businesses with the end consumers. It helps provide a more personalized relationship with the consumers.

What are the essential elements for a e-commerce website :

• It should be user friendly.
• It should have shopping cart and checkout processes. (If it’s an online shopping site)
• It should be compatible with mobile.
• It should contain proper images and description.
• Last but not the least it should have proper security and privacy.

What is the future of e-commerce in India..?

India’s internet economy is expected to double from USD125 billion as of April 2017 to USD250 billion by 2020. With proper knowledge on online marketing, digital marketing, via social media and other online platforms there is a very bright future in the field of e-commerce. The scope is very high in the field according to the expected rise as stated by the research done.
What skills are needed for success in e-commerce marketing ?
• Writing – content marketing is one of the ongoing methods. A good writing skill means a good communication skill online.
• Data analysis
• Research and data collection
• Design (creativity)
• Advertising
• Email marketing
• Video and audio marketing
• Good knowledge on website management.

Got these skills and you’re ready to income online with the growing field of e-commerce. Learning digital marketing is very easy and can be learnt in a very small period of time, giving you a bright future in the said field.

Hope this article helped you understand and cleared your vision on e-commerce and its applications

Thank you for being till here.
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